Off-Balance-Sheet Risk
Factors that don't appear on an insurer's or reinsurer's balance sheet, such as excessive growth and legal precedents affecting coverage for defense costs, which pose an off-balance-sheet risk.
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Insurance Industry News from ProgramBusiness.com
Revamped National Marketing Web Site Provides Added Client ResourcesProgramBusiness.com Storefront Owner National Marketing Services, a leading provider of telemarketing services for the insurance industry, today unveiled a totally revamped web site http://www.nationalmarketing.com. Utilizing a user name and password, telemarketing clients now have the ability to see their actual databases and review detailed reports of their accounts online.According to National Marketing president Larry Neilson, "We found that our clients wanted immediate access to account information. On a 24/7 online basis, clients can track every campaign, including telemarketing hours spent and remaining on the project. Additionally, clients can access a full call report and listing of leads generated to date."
"The total revamping," said Neilson, "goes well beyond this new client access feature. It provides a considerably easier user interface for maneuverability. The Telemarketing Section offers simple descriptions of the various services available and their applicability to commercial and personal lines, as well as from the company and the agency perspective. Our new Market Research segment offers detailed information about services available through this expanding division and order capabilities for our newest research study, Insurance Industry Outlook 2002."
"One of the most unique features is our Online Starter Kit." Neilson explained. "This is a how-to manual that enables an agency to maximize the benefits from outsourced telemarketing – sort of a primer for agencies that are new to telemarketing or to our company." The Online Starter Kit includes a job description for an agency’s sales center coordinator, list request forms with a complete SIC code directory, sample personal and commercial lines scripts, suggestions for database management, sample follow-up letters and appointment reminders.
The re-designed site offers such categories as endorsements/programs from companies and associations, testimonials and specific industry links. Hyperlinks are provided to National Marketing’s e-business portal and market search engine, ProgramBusiness.com and the monthly audio CD program Audio Insurance Outlook.
About National Marketing Services
Founded in 1988, National Marketing Services (NMS) is a leading telemarketing and research firm, specializing in marketing for commercial and personal insurance. Serving over 4,000 companies, NMS provides clients with prospect and new client leads, cross-sales of products and services, increased levels of customer retention and market research. For more information, visit http://www.nationalmarketing.com.
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