Insurance Industry News from ProgramBusiness.comMulticultural Marketing
Due to the shift in U.S. demographics that is expected to continue through the year 2020, “minorities” are becoming the emerging majority. In order to capitalize on the market opportunity that ethnic markets present, companies must be sure to get their message out in a way that gains them these new customers.
If you are looking for a forum specifically related to the work you do, and how you can leverage proven marketing tactics to drive financial product and services into ethnic markets, attend CBI’s 3rd Annual Multicultural Marketing for Financial Services and Insurance Companies, April 20-21 in New York, NY. This event is Co-Sponsored by the Wall Street Journal.
Tariq Khan, Vice President, Marketing Development and Diversity
Nationwide Financial Network
Vice President, Director of Hispanic Markets, Global Consumer Group, Retail Banking North America,
Director, Multicultural Markets,
Allianz Life Insurance Company of North America
Vice President, Hispanic and Multicultural Marketing Manager,
National City Corporation
This conference demonstrates how outreach initiatives are effectively being executed today to secure new customers and build long-term customer relationships. The list of speakers and companies is outstanding with over a dozen case studies that provide strategies, techniques and tools that you can bring home and make use of immediately.
Some of the topic areas that are being addressed this year include:
Developing Strategic Approaches to Your Multicultural Marketing Initiative Ethical, Legal, and Public Policy Considerations Case Examples of Effective Initiatives – Marketing to Key Diverse Segments – African-American, Latino, Asian-American, GLBT Building the Business Case for Multicultural Initiatives Best Practices from the top 50 companies for Diversity Health Insurance - the Latino Market Focus Determining links between employee diversity and customer diversity Developing a strategy to identify targeted organizations, diverse communities and centers of influence For information or to register please visit http://www.cbinet.com/multicultural.
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