Insurance Industry News from ProgramBusiness.com
New InfluencersPaul Gillin will deliver the keynote address at the Insurance Media Association's 2007 Annual Meeting, Wed. 10/17/07 - Hotel Pennsylvania, New York City.
Blogging, podcasting and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin’s The New Influencers explores these forces by identifying the influencers, their goals and their motivations. The book also offers advice for marketers at both large and small organizations on how to influence the influencers. It's essential reading for marketers who are ready to go beyond understanding social media and begin to incorporate the New Influencers into their strategic plans.
All attendees will receive an autographed copy of his book, “How to Survive and Thrive in the New World of Social Media, The New Influencers, A Marketer’s Guide to the New Social Media.”
For more information about the conference and registration, visit www.insurancemedia.net.
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