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A form of coverage protecting from losses related to owning and driving an automobile. Includes Bodily Injury Liability, Property Damage, Medical Payments, Uninsured/Underinsured Motorists Liability, and can include Comprehensive, Collision, Towing/Rental coverages.
Insurance Industry News from ProgramBusiness.comNew Year, New Marketing
There is nothing more powerful in marketing than testimonials! Clients endorsing your services to their peers build the trust, confidence and respect that makes closing the sale much easier. They’re like referrals – a highly valued marketing resource.
Now consider the power of those testimonials in audio. Your clients can actually hear the enthusiasm and loyalty in the voices of their peers. Plus, you can surround those testimonials with your own description of services and values being offered. It’s an unbeatable combination!
Add to that the fact that audio marketing doesn’t usurp your clients productive time. They can listen to it during their non-productive commute to and from their office. It’s sort of like starring on talk radio.
Over the past twenty years, Sound Marketing clients such as the $3.5 billion SIAA insurance agency alliance have used audio to build their business. The Institute of Work Comp Professionals, major insurance companies and many agencies already have experienced the power of audio marketing to grow and expand – while saving money.
Traditional brochures are expensive to create and/or change, quickly outdated and usually ignored by the recipient. Audio CDs are significantly less expensive, can be updated easily and economically, and do not required stockpiling of large quantities for “volume discounts”. Plus they intrinsically trigger the curiosity factor in your clients – they have to listen to find out what’s on it. Finally, there is a perceived value in a CD that makes it difficult to “throw in the trash”.
As you jumpstart 2006, audio is a great tool for your marketing arsenal and Sound Marketing is going to make it even better with a $500 discount through ProgramBusiness.
The normal package is $2,995 for producing the program and supplying you with an initial quantity of 500 CDs. This special offer, valid through February 28, 2006, reduces your costs to $2,495.
Put the power of Sound Marketing’s Jack Burke to work for you as the host/interviewer for your marketing programs. Simply call 1-800-451-8273 for additional information or e-mail email@example.com.
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