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Insurance Industry News from ProgramBusiness.comStrategic Relationship
The Insurance Marketing Communications AssociationSM (IMCA) and the Insurance Media Association are pleased to announce the formation of a strategic relationship that enables members of either organization to attend both organizations‚ meetings at the member’s discounted price.
"This is another membership benefit we are excited to offer to our members", said Peter van Aartrijk, Managing Director of The van Aartrijk Group LLC, and current president of the Insurance Media Association. "Our annual meeting is an exceptional learning and networking opportunity for people engaged in insurance media. The new relationship with IMCA expands those opportunities."
According to IMCA President, Fran Harding, Associate Vice President, Corporate Marketing & Communications, Zurich North America, "We are pleased to offer this opportunity to our members. One of the key objectives for each organization is to provide members with broad-based educational opportunities. While IMCA targets insurance marketing communications, IMA focuses on insurance media. This is a great fit for our members."
IMCA Executive Director, Temie Seibert added: "From an organizational perspective, this relationship benefits both associations by allowing for greater meeting participation and enhancing members‚ educational and networking opportunities. We look forward to welcoming Insurance Media Association members to our Annual Meeting, which will be held June 20-23 at the Foxwoods Resort & Casino in Mashantucket, CT." (For information on this conference, visit http://www.imcanet.com.
The IMCA is an international organization of insurance communications professionals specializing in marketing, communications, advertising, sales promotion, public relations and media relations. The oldest insurance association in North America, it began as the Insurance Advertising Conference (IAC) in 1923 and was renamed in 1984 to better depict the evolving roles of insurance communicators. IMCA’s purpose is to promote excellence in insurance marketing and communications, improve the professional skills of members, foster the sharing of ideas and experiences among members and promote a positive image of the insurance industry.
The Insurance Media Association was formed to become the premier network for professionals engaged in insurance media, including: insurance company corporate PR personnel, PR agency reps, insurance media reporters and journalists, and company principals who do much of their own PR. Over 400 members practice the disciplines of corporate communication, employee/internal communication, marketing communication, public relations/external communication, media relations, community relations, public affairs, advertising, investor relations and government relations. Their annual meeting will be held in New York City on Thursday, November 4th. For more information: visit www.insurancemedia.net.
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